Eastern Fence News and Events page


Shoreline Vinyl and Coastal Aluminum Fence Joining the Ranks of Eastern Fence


Medford, NY

To Our Valued Team Members, Partners and Customers,

We are very excited to announce that Eastern Wholesale Fence, LLC has acquired Shoreline Vinyl Systems, Inc., Coastal Aluminum Manufacturing, LLC, and related companies based in Denton, Maryland. We are thrilled to be joining forces with Chris Morrell, and the entire team at Shoreline and Coastal. Together, we will provide unparalleled customer service, and an industry leading breadth of products From New England to Florida.

Shoreline and Coastal helps the combined companies get access to a wider product offering of PVC Fence and railing, and aluminum fence and railing, strengthens the overall go to market strategy, and provides access to the growing Mid-Atlantic region. “We are excited to join forces with Eastern and their team. The similar culture, customer focus, product mix, and service model are a perfect match for Shoreline. This is a bittersweet announcement because it closes a chapter in our company’s history under the guidance and leadership of our founding father Eric Good who laid the foundation for what we have become today, but at the same time we look forward to the next chapter under the guidance and leadership of Eastern, and our new partners,” said Chris.

Eastern Wholesale Fence is owned by Center Rock Capital Partners and Leelanau Private Capital. Here is some information on all parties involved in the transaction:

About Eastern Wholesale Fence, LLC.:
Eastern Fence is celebrating its 50th year in 2021. Eastern Fence is a New York, North Carolina and South
Carolina based manufacturer and distributor of residential and commercial fence products, including the Illusions brand of vinyl fence and railing products, the EverStrong brand of PVC Profiles, Hudson Aluminum, the Grand Illusions brand of 35 colors and 5 wood grains of vinyl fence, System21 and Eastern Chain-Link brands of chain-link fence products, Eastern White Cedar Brand wood fencing products, and the Eastern Ornamental brand aluminum fence and railing products. Please visit www.easternfence.com

About Shoreline Vinyl Systems, Inc:
Founded in 2003 by Eric Good, Shoreline has grown to become one of the Mid-Atlantic’s largest manufacturers and distributors of Vinyl Rail, Vinyl Pergolas, Vinyl Fence, and Aluminum Fence products. Based in Denton, MD and Laurinburg, NC, their products are marketed under the Shoreline Rail, Shoreline Fence, and Coastal Aluminum brand names, and sold through a network of over 400 dealers across 19 states. Shoreline prides itself in building long lasting dealer relationships, providing industry leading customer service, and delivering quality products. Please visit www.shorelinevinyl.com

About Center Rock Capital Partners:
Center Rock is a Midwest-based private equity firm focused on building leading industrial companies in the lower middle market. Center Rock seeks industrial manufacturing, industrial services and industrial distribution companies headquartered in North America, often with multi-national operations and locations that serve both domestic and global markets. With substantial expertise working constructively with management teams to drive both operational and strategic improvement, Center Rock’s investment professionals have the flexibility and tools to invest in a broad array of transactions and build value in lower middle market industrial companies.
For more information, please visit www.centerrockcp.com.

About Leelanau Private Capital:
Leelanau Private Capital is a Michigan based investment firm that takes a long-term approach to its investments with a specific focus on relationships. The firm invests in building products, precision machining, distribution, and businesses with a differentiated service model. Targeted opportunities have revenues that range from $10 - $200M. Leelanau tends to be great partners for those seeking liquidity but not quite ready to hang it up. A focus on "doing things the right way" guarantees partnerships and friendships that span decades, not an investment period. For more information, please visit www.leelanaupc.com.

Once again, thank you for your past and continued support and partnership as we move into this next chapter in the Eastern Wholesale Fence history.
Peter E. Williams, Jr.
Eastern Wholesale Fence, LLC
Chris “CMO” Morrell
VP, Operations
Shoreline Vinyl Systems, Inc


Eastern Fence Shoreline Vinyl and Coastal Aluminum Fence Logos